THE WHAT'S NEXT INITIATIVE
INFRASTRUCTURE
REVENUE
GENERATION
BRONCO
EXPERIENCE
MARKETABILITY
At Boise State, we're Built Different. Bronco Athletics was built through hard work, determination and by all those who Bleed Blue. As the landscape of collegiate athletics continues to shift, so too do expectations. Athletic departments across the country are currently faced with a decision: Where do we go next?
Rooted in our Blue Collar mentality, Boise State Athletics has taken a bold step into the unknown. As we look to the future, our longstanding tradition of creativity and innovation, combined with the spirit of Bronco Nation, will guide the next steps in our unwavering pursuit of excellence.
Creating opportunities and impacting the lives of Boise State's more than 350 student-athletes requires strategic planning, resources and a determination to elevate our sights. To aggressively move forward, Boise State Athletics has updated its ambitious strategic blueprint for success and launched the What's Next 2.0 Initiative.
By focusing on a multi-year plan to enhance our infrastructure, revenue generation, Bronco experience and marketability, our time is now to impact the trajectory and sustainability of Bronco Athletics for years to come. Boise State Athletics is on the verge of becoming a leader in college athletics. By leaning on our strength and passion in the number of members in Bronco Nation and sharing our story, together, we can define What's Next.
TOGETHER, BOISE STATE ATHLETICS AND BRONCO NATION WILL ACHIEVE AMBITIOUS GOALS
INFRASTRUCTURE
GOALS
OBJECTIVES
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Collaborate with campus partners to create facility partnerships and facility standards to aid in the master campus facilities plan
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Build a nationally competitive athletics facilities portfolio to support and serve the City of Boise and state of Idaho
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Define Athletics as a core university function
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Evaluate non-traditional solutions to support the increasing costs associated with the changing landscape of college athletics.
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Achieve competitive conference staff benchmarking to retain staff and coaches​
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Develop a State and University budget assistance model that includes capital projects and deferred maintenance
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Pursue public-private partnerships to enhance the mission of Boise State University while driving new revenue streams for the athletic department
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Create a sustainable annual, zero-based budget with campus; pursue and streamline cost-saving efficiencies in each business unit
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Pursue infrastructure concepts and models intended to introduce new efficiencies in the areas of organizational management, student-athlete services, revenue generation, and private partnerships
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Develop and implement staff succession planning/staff structure with the changing environment of collegiate athletics
REVENUE
GENERATION
GOALS
OBJECTIVES
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Grow existing revenue streams
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Pursue new and emerging revenue opportunities
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Provide exceptional customer service for stakeholders
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Increase the value of BAA membership by developing innovative ways for new and existing members to engage with Bronco Athletics​
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Develop and evolve current and future event-based revenue models within the athletics facilities footprint
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Enhance traditional revenue streams through strategic collaboration with campus community and third-party relationships
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Evaluate a for-profit organizational structure intended to support non-traditional revenue
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Pursue private capital and investment partnerships to enhance the visibility and support for department and student-athlete needs
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Strategically align with outside investors and stakeholders to impact facility enhancements
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Create and maintain exceptional customer service standards
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Budget for, and execute, first-class stakeholder events intended to steward supporters of Boise State Athletics
BRONCO
EXPERIENCE
GOALS
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Provide a championship-level experience to every Boise State student-athlete, coach and staff
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Develop and retain student-athletes, coaches and staff
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Once a Bronco, Always a Bronco!
OBJECTIVES
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Hire championship-minded coaches and staff
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Recruit championship-minded student-athletes
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Provide a collaborative and holistic approach towards care for Bronco student-athletes, coaches and staff
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Celebrate collective success across the department
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Continued Title IX assessment and compliance
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Expand and support through a sustainable gift-in-kind and trade program
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Provide personal and professional development
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Educate and promote overall health and wellness opportunities
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Create a community within Athletics to support all student-athletes, coaches and staff
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Focus on the coordination and streamlining of operations
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Strengthen and expand the Athletics alumni Varsity B program
MARKETABILITY
OBJECTIVES
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Engaging Bronco Nation throughout the life cycle of a stakeholder
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Educate stakeholders on Athletics' infrastructure
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Identify and introduce to the market innovative storytelling opportunities centered on student-athletes, coaches and department staff​
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Recruit, retain and promote top student-athletes in the new era of revenue-sharing
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Enhance competitive excellence through creating top home-field advantages in college athletics
GOALS
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Increase brand awareness and affinity for Boise State University, Boise State Athletics and Boise State student-athletes
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Strategically utilize brand moments provided by Athletics
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Enhance brand footprint in geographic areas of impact for Athletics and University recruiting
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Drive competitive excellence by providing the most student-athlete friendly NIL program in college athletics
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Create elite experiences for Boise State student-athletes and stakeholders